GOOGLE ADS (Formerly Google AdWords)
Do you know why Google is worth half a trillion dollars? It’s because of their AdWords revenue. When someone sees your ad on Google, it’s because they specifically searched for your keywords. They’re already looking for your product and it makes it that much easier to convert them into a paying customer.
Getting your ads dialed in correctly allows your them to be shown above your competitors and also lowers the cost you’ll be paying per click.
Google wants the best quality results possible for their users, so the more relevant to your ad that your website and landing page are, the better it is for them.