Local SEO for Small Business

STOP LOSING LEADS TO YOUR COMPETITORS

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Why isn’t your website ranking?

Show me your website and I’ll reply with a detailed analysis of what you’re doing wrong, what your competition is doing right – and some quick fixes you can implement immediately.

Cory Dooney – Venture Internet Marketing

100% Free Analysis from an SEO Specialist

 

What To Expect:

1st Page Search Rankings

You’re here because you searched for SEO, you already know the benefits of increased rankings – Let’s analyze your site and see where you’re going wrong.

High Quality Work

Future Proof SEO done right here in the Hudson Valley – No Outsourcing. Face to Face meetings to go over your goals and progress.

No Contracts

If you’re not happy with a service, you should be able to cancel whenever you want. Earning your loyalty is more important than trapping you into a long-term contract.

More Revenue

This is what got you researching SEO in the first place. A search optimized website means more customers are able to find you – More traffic, more leads, more revenue to grow your business.

How does Search Engine Ranking translate to revenue for your business?

When a customer searches for your service on Google, the page they’ll land on is called the SERP (Search Engine Results Page). Where you’re placed on this page (if at all) determines how many clicks you’ll get on average from those people searching.

About 30% of of those clicks generally all go to the very first result.

16% click on the second.

10% click on the third, and so on.

If your keyword gets 1500 searches per month (example: “Dentist Albany NY”), and your site is ranked #1 for that keyword, that’s about 450 visitors per month who are looking for a dentist and finding you.

For the site at the 2nd position, 240 visitors.

These are free leads, people who already want your service.

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Where are you ranking now for your keywords?

How many searches per month do those keywords get?

How many of those potential customers are clicking on your competitors sites?

How much potential revenue is that per month lost?

How can we increase your rankings now, to get those leads for you instead of your competition?

SEO Services

Google My Business Listing

We create or clean up and improve your listing on Google My Business. A lot of the information Google gets about your business comes straight from this profile. We get your location verified, accurately detail every product and service you offer, business hours etc. Some people aren’t even going to your site, they just want the phone number.

HTML Structure – Meta, Title and Heading tags

Another fundamental, these HTML tags affect the text shown in search results and organize your website so Googlebot knows exactly what it’s looking at.

Google Webmaster Tools

Setup your Google Webmaster Tools account. This allows us to identify which keywords are getting searches, clicks and keyword ranking position. We can disavow bad links, change the indexing of current pages and find out how Google views your webpages.

Bing Webmaster Tools

Similar to Google’s Webmaster Tools, though not as big as Google, Bing gets a failry large chunk of search volume also which will provide us with even more data, and more opportunities to optimize your website.

In-Depth Service Pages

Search engines wants high ranking results to have the best user experience possible. When a potential customer gets to your website or landing page, they need to be provided with all the information and answers to their questions they desired when they made that search. Descriptions, pictures, FAQ’s, testimonials, etc all make for a better user experience.

Service Area Pages

Build specific pages for different service areas you operate in. Copy & paste pages, or a list of towns at the bottom of your home page isn’t what we’re going for.

Mobile Optimization

Your website needs to mobile friendly. Not just for rankings, but for your users also. If it functions great on desktop but isn’t optimized for smaller screens, your rankings are going to suffer as a consequence. If people can’t navigate your website correctly on their phones, they’re going to press the back button and click on someone else’s site.

Website Loading Speed

The size and types of images, how your site is cached, whether or not you’re using a CDN, getting this fine tuned can provide a boost in rankings. No one wants to click on a link, only to be stuck waiting for the page to load. Since this is a user experience factor, you can be sure it’s a ranking factor as well.

SSL Installation

Another trust factor. Having an SSL certificate has been proven to affect rankings. It provides an encrypted connection between the user and your website. Chrome now actually labels your site as insecure if you’re not using HTTPS, and if you’re collecting any payment information, this is an absolute must have.

Keyword Analysis

We find each and every keyword that people are using to find your product and optimize your website based on your most important keywords. Our analysis even will dig up search terms that you didn’t know people were using.

Competitor Analysis

We find each method they’re using so we can beat them at every level. What keywords they’re targeting, the quality of their content, and even how much they’re spending on ads and which keywords are profitable for them.

On site link structure

How your website is interlinked and the anchor text of those links tells Google AND users what those pages are about and why those specific pages are what they’re looking for.

Citation Building and Clean-up

There are hundreds of directory and review sites like Yelp or Yellow Pages. If you’ve already had your website online for a few years, you’re already on these sites, even if you never asked to be. Do a Google search with your businesses name in quotes if you want to see them. 100% accuracy and consistency across all of these listings is another ranking factor and properly setting up the important ones like Yelp could even bring you new customers.

“Trust” Pages

Legitimate websites have pages like “About Us”, “Privacy Policy”, “Terms of Service” and a Contact page. Privacy Policy and Terms of Service are boring and no one will ever read them, but they’re required when you’re running any ads to your website (which most legitimate businesses are). This provides another trust factor to Google, proving that you’re serious about your business.

Backlink Analysis

We find every external backlink pointing to your competitors websites and find out why those links are there and how we can get the same ones pointing to your site. This often uncovers opportunities not just for links, but community events that are giving exposure to other businesses in your area.

Off page Link Building

This one is huge. Which websites are linking out to yours is a major trust signal that every search engine uses. People used to try to trick Google by spamming backlinks from every source they possibly could. This is why the QUALITY of those links are what’s now important, and getting backlinks from bad sources will actually lower your site’s rankings.

Image Tag Optimization

Search engines use algorithms, not people to figure out what your website is about. Algorithms don’t have eyes to look at your images. They use other details such as the file name, alt tags and placement to figure out what’s going on. Not only that, but people search for images as well.

Web Page Hierarchy

This is how your menus and url structures are organized. Take this page for example. The url structure tells Google that our company, Venture Internet Marketing offers Services, one of which is Local SEO.

Content Quality

This will vary depending on the type of business, it could be image quality, recent work examples and portfolios, written content length and readability, product descriptions and so on. Having better quality content is better for both you and the user, and search engines will reward you for it.

Managing Page Redirects

Making changes to and organizing your website’s content may involve consolidating information and removing outdated pages. If Google already had a plan for that webpage, just deleting it will result in a 404 error. Redirecting those pages to your new ones let’s search engines know you’ve upgraded them.

Monitoring and addressing Crawl Errors

Search Console gives you tons of info about your SEO performance and lets you know if there are any problems with Googlebot crawling your site. Keeping an eye on Search Console is important for any website.

Reviews and Reputation Management

Local Business Reviews can boost SEO. This doesn’t just apply to your Google listing. Having positive reviews on Facebook, Yelp and others are another big clue about whether or not your business is a good result for the user to find. Creative ways to encourage your customers to write an honest review benefits both your businesses reputation and your SEO.

Click Through Rate (CTR) Optimization

Just having your website show up in search results doesn’t mean people want to click on your link. Optimizing for CTR with a proper title tag and meta description is important for sending customers to your website. This one’s a win-win. More people clicking your site actually proves your relevance also, which itself is another factor.

Social Media

Strong presence on social networks is correlated with better rankings. Keeping up your social media presence shows you’re still active in your industry and are interacting with your audience. It’s another trust signal showing Google you’re here to offer value to your customers.

Schema Markup and Sitemap Setup

Schema.org markup provides easy to understand information about your business’s location, hours, and other info to bots crawling your site. The sitemap is just that, a map of your website for bots to follow, making sure they’re able to find everything they need.

Reporting & Analytics

Measuring your progress and performance lets us adapt, adjust, and implement changes as we need to. SEO isn’t a “set it and forget it” process, the algorithms are constantly being updated and your competition may be progressing also. You’ll stay updated with monthly reporting.

Penalty & Manual Action Removal

If you bought one of those $5 SEO packages, or hired someone who did bad SEO on your site, you may have ended up getting hit with a manual action or penalty. When this happens we have to figure out exactly what caused the problem, fix it, or manually disavow every bad link to your site then send a reconsideration request to Google, then wait. Your best bet is to stick with a professional agency from the start and never have this problem, ever.

Optimize For Multiple Business Locations

If you have multiple locations, each one needs it’s own SEO effort. We’ll include all of your location information on the home page, then build specific pages for each location. This is better than having separate websites since you’ll preserve your overall Domain Authority.

SEO Pricing & FAQ

How much does Local SEO cost?

This is going to vary greatly depending on the type of business and your competition.

Preset prices don’t really make sense, for example: ranking a fishing bait shop in a remote town in Alaska is obviously going to be different than ranking for “Best restaurant in NYC”.

Our analysis is free, just send us a message with some basic info and we’ll discuss the pricing that’s right for your business.

 

How long does SEO take?

Again, this varies tremendously based on competition, location, age of your website, changes to Google’s algorithm, etc.

Some changes will have an effect soon, within a month or two, and with others you’ll see the effects gradually over the next 3-12 months.

This is by design, if results were instant, spammers would easily cheat the system. Search engines know that legitimate businesses are much more likely to be around year after year.

We recommend getting started with SEO now, but using PPC and Facebook Ads in the mean time to starting seeing results ASAP.

 

Do you offer any guarantees for SEO results?

No one can honestly guarantee a certain result in a certain time in this industry. Remember, search algorithms are closed source. You and I don’t have access to the code that governs search ranking. And these algorithms are constantly being updated.

 

What kind of support do you offer?

7 Days / Week, Call / Text / Email anytime.

 

What the big agencies do – that we don’t

A lot of big agencies just stick to a cookie-cutter model with their new clients. They’ll get you to sign a year long contract without explaining what they’re really doing, register a domain and upload it to their server without giving you any access. Then some guy in a cubicle you’ve never met or heard of who knows nothing about you or your business will fill it with generic copy & pasted content and stock photography.

Here’s over 200 examples of generic duplicate content.
This same copy & pasted content goes on for about 20 pages of search results.

This comes straight from Google’s guidelines:

“Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don’t add substantial value to users.”

With us, you’re part of the actual process – we’re representing YOUR business online. We’ll be over to meet with you, take pictures of your products/location and be 100% sure you’re getting the results you want.

Looking for an SEO Expert? You’re in the right place.